VISUALS
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THIS ART IS TOO LAZY TO TYPE ANY COPY
01
NIKE KIDS
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02
NIKE CNY
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03
McDONALD’S 1+1
McD’s most valuable set in China is called
“1+1”
where you can choose 2 McD foods for just 13.9 RMB.
We created a visual system for 1+1
where each McD food get their own iconic “1”
04
NIKE OLYMPIC
LOOK AT THE COPY!
ART DIRECTOR: JINGQIIU
05
NIKE WOMEN
LOOK AT THE COPY!
ART DIRECTOR: MOON QI
06
NIKE FITNESS
This campaign is never launched.
But we just love cats.
We have to put this one here.